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Wayfinding Signs

Wayfinding systems encourage and control the way people navigate to and from destinations. JFK define, develop and deliver wayfinding systems.

The implementation of a good wayfinding system helps people to navigate a location by greeting, explaining and directing, using pre-determined methods, including signs, maps, landmarks and written/verbal information.

Wayfinding Signage

Wayfinding Systems include:

  • Developing core brand and building identities
  • Enhancing the sense of arrival and place-making
  • Designing clear and informative sign systems
  • Designing maps, journey planners, printed, digital and verbal communications
  • Developing lighting, artwork, furniture and decorating schemes
  • Encourage people onward to their destination from the first instance they decide to make a journey
  • Enable choice in a controlled manner
  • Signs are a major element in wayfinding