Creating feature piece signage for a socially conscious East London theatre

The Half Moon Theatre is a theatre that specialises in producing and showing plays for children and young people. A socially conscious not-for-profit, the Half Moon Theatre funds and supports youth theatre groups and educational programmes, are fully accessible and inclusive, much of their work involving young people with disabilities.

In 2008, the Half Moon Theatre bought their beautiful Victorian venue based in Limehouse. This allowed them to undertake some much-needed renovations to create a more accessible, environmentally friendly and welcoming venue. To achieve this, in 2012 the Half Moon Theatre reconfigured the ground floor, enlarged the foyer and replaced the outdated platform lift.

Renovations: the prime opportunity for refreshed signage

As a part of this, the Half Moon Theatre contacted JFK signs to create the theatre’s new fascia signage. As the renovations were an important investment for the theatre, the Half Moon Theatre’s management team’s brief was for signage to create a stand out spectacle, complement the historical building, and be well-made enough to last the years.

Create a spectacle with extra large flat cut letters

In light of this, we worked closely with The Half Moon Theatre’s in house design team to create a stand out sign that really catches eyes, specifically a series of extra large flat cut letters to sit on the top of the building facade. This was supplemented by an illuminated translucent box sign with Half Moon’s two-tone logo.