Creating 3D rimex fascia signage for one of Britain’s most exciting new shoe designers

Sophia Webster is a luxury shoe and fashion accessories label. Launching her first collection in 2013, Sophia soon became internationally recognised, being awarded Conde Nast’s Footwear Emerging Designer of the Year 2012, the British Fashion Award for Emerging Accessories Designer 2013, and the British Fashion Council’s New Gen Award.

Upon this success, Sophia launched her first flagship boutique in Mayfair 2016, and her second in Chelsea in 2018. We are delighted to say that after a thorough review, Sophia came to us to supply the signage for her Chelsea stores.

A boutique in Chelsea that requires something extra special

Dissatisfied with creating just a retail store, Sophia wanted her boutique to be an experiential showroom for her clients. She therefore partnered with leading interior design agency, Studio Suss, to create an Art Deco-inspired shrine to shoes, along with a dedicated beauty space, offering treatments including manicures, pedicures and blow-dries.

3D rimex in rosy gold

Understandably Sophia had very high expectations for her boutique’s signage, briefing us to work closely with their brand identity to create a finished project that felt premium.

In light of this, we designed and created bespoke-made built-up rimex lettering fascia signs in a distinctive rosy gold. JFK are proud to work with such a talented young shoe designer who’s creating a shockwave in the fashion world.