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Creating a whole new suite of signage for an modernist architectural landmark

Sea Containers London is an independent luxury hotel situated on London’s South Bank. It is set within the landmark Sea Containers building, which was designed by the American Modernist architect Warren Platner in 1974.

Designed by the internationally acclaimed British designer, Tom Dixon OBE, Sea Containers London boasts 359 bespoke designed rooms, an award-winning cocktail bar (led by master mixologist Ryan Chetiyawardana), and an exclusive rooftop bar with panoramic views of London.

Sea Containers London: a newly branded independent hotel

Previously the Mondrian London, in Jan 2019 Sea Containers London was rebranded and became independently managed by Lore Group. Lore Group is an international hotel management company that operates independent hotels including the Pulitzer in Amsterdam and Riggs in Washington DC.

In light of the rebrand, Sea Containers London came to JFK to create a new suite of signage for the hotel. As the hotel’s interior design was to remain the same, Sea Containers London’s management team stressed the signage’s importance, as this would be the primary indicator of the hotel’s change for guests.

Art-deco fonts in shimmering bronzed vinyl

In light of this we worked closely with Sea Containers London’s branding agency, Magpie London to integrate a new suite of signage into the hotel. As the hotel’s major communal areas are walled with glass, we created a series of art-deco themed bronzed vinyl window signage. It was an absolute pleasure to create the signage for an internationally recognised piece of modernist architecture.