Creating the exterior signage for one of London’s hottest restaurants
Nobu is a world renowned Japanese restaurant known for innovating a new-style of Japanese cuisine. A business partnership between Chef Nobu Matsuhisa and actor Robert De Niro, producer Meir Teper, and restaurateur Drew Nieporent.
Originating in New York, Nobu is now spans across five continents with locations in London, Tokyo, Hong Kong, Milan, and Los Angeles.
Nobu Berkeley St is located in Mayfair, London. Recognised as one of London’s most desirable dining experiences, Nobu certainly attracts a high calibre of global stars including Calvin Harris, Rita Ora, Pharrell Williams and Will.i.am to name a few.
Refreshing Nobu’s exterior and wayfinding signage
In early 2011, Nobu underwent a minor refurbishment. As a part of this, Nobu’s London management team contacted us to refresh its exterior and wayfinding signage. As at the time, Nobu Berkeley St was one of the hottest restaurants in the world, the brief was to ensure the signage was absolutely top quality, completely on-brand, and got every detail correct.
In light of this, we worked in close partnership with Nobu, and their design partnerships to create signage that met the brief. Specfically, this included lighbox signage and menu case holder.