Creating the fascia signage for an innovative all female-designer jewellers
The Alkemistry is a luxury jewellers that exclusively curates some of the world’s leading female jewellery designers, including Carbon & Hyde, Dana Rebecca and Meira T. Established in 2015 by former Harrods’ buyer Kirstie Gibbs, The Alkemistry started in Harvey Nichols and Selfridges before advancing to a lovingly designed dedicated boutique in Covent Garden.
A move to prestigious covent garden premises means new fascia signage
Upon the boutique’s launch in 2019, The Alkemistry contacted JFK to create its fascia signage. As this is a premium brand with strong emphasis the visual, The Alkemistry’s brief was to create some signage that matched the exceptional style and quality of their boutique interior.
Elegant polished brass flat cut lettering
To do this, we worked closely with The Alkemistry’s interior design agency, the leading London-based FormRoom, to create a fascia sign design and spec that fitted the brief. Specifically, the sign uses polished, laser cut built up brass lettering on a matt black acrylic board.