Creating the signage for a new boutique hotel from a leading hotel group
Recently bought, refurbished and rebranded by The Montcalm Hotel Group, The Chilworth is a new 4 star hotel located in Paddington, London.
Being The Montcalm Hotel Group’s first wellness-centred boutique townhouse, The Chilworth is an important strategic step for the hotel group.
As well as fully redesigned and refurbished decor, the hotel’s focus is on guest wellbeing, offering facilities such as a healthy restaurant, a gym and spa, yoga classes, and complimentary cycle hire.
Creating premium, handcrafted signage ready for hotel launch
Upon launch, the Chilworth’s new management team contacted us to create some signage for the new hotel. As this was an important launch for The Montcalm Hotel Group, the management team emphasised the need for high quality signage. The signage needed to fully comply with its brand guidelines, be in keeping with the historic street, and exude a premium feel.
Gold leaf signage for that premium touch
In light of this, we worked with The Chilworth’s management team to create a handcrafted gold leaf signage that evoked that upmarket boutique hotel feel.