Creating experiential signage for London’s most futuristic luxury hotel yet
M by Montcalm is an ultra modern 5 star luxury hotel situated in Shoreditch, London, the centre of London’s ever expanding Tech City.
Recognised as one of London’s most futuristic-looking and high-tech hotels, M by Montcalm features state-of-the art business facilities, a wellness centre and gym, a Michelin-starred restaurant, a private members club, and a rooftop bar. Both hotel’s public facilities and 269 beautifully designed rooms are enhanced with intelligent technology throughout.
A high profile hotel launch requires wow-factor signage
Launching in early 2015, Montcalm invited JFK to create the hotel’s signage to add the finishing touch. As the hotel was a highly game-changing addition to London’s hotel scene, and located in a highly creative district, M by Montcalm’s management team briefed us to create some fascia signage that really announced that the hotel had landed.
A gigantic illuminated 3D letter “M”
In light of this, we worked closely with M by Montcalm’s agency, Want Marketing, to produce a high impact, experiential fascia sign that really grabs guests attention upon arriving: 6-foot illuminated 3D letter “M”, custom-built exactly in line with Montcalm’s branding requirements. This was augmented by a series of smaller surrounding built-up lettered signs. The result is an innovative, techy and creative sign for an innovative, techy and creative luxury hotel.