Asprey is a British retailer of jewellery, leather, silver and other luxury goods. Founded in 1781, the House has historically been recognized as one of the world’s pre-eminent luxury goods brands and has a substantial client base of members of royalty and heads of state. Asprey has supplied crowns, coronets and sceptres for royal families around the world and holds a Royal Warrant from the Prince of Wales. From 1996 to 1998, Asprey held a partnership with Ferrari’s Formula 1 team.

JFK were a clear choice of signage manufacture to represent their new flagship store in Bruton Street. Skilfully formed individual steel 3D lettering mounted to an LED illuminated acrylic backing compliments the façade of this iconic brand.