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Projecting Sign with Gold Leafing for Brown’s Hotel

Projecting Sign with Gold Leafing for Brown’s Hotel

We designed and crafted gold leaf projecting signage for a unique and historical 5-star Mayfair hotel

Established in 1837, Brown’s Hotel is a five-star hotel based in Mayfair with a celebrated history: founded by Lord Byron’s butler, it is also where Rudyard Kipling wrote The Jungle Book. It is owned by Rocco Forte Hotels, a leading British hotel group that currently own 14 five-star hotels across Europe.

Following Brown’s significant refurbishment to their bar and restaurant, we were fortunate to be invited to supply some signage for them: a responsible task seeing that our signs would be the first thing their elite clientele would see when the refurbishment was revealed.

Tasteful restorations demands tasteful signage

Brown’s Hotel’s brief to us was clear: they needed elegant signage to promote their new bar and refreshed restaurant and to provide a stylish but discrete entrance. However, they also specified that it must match the high standard of their restoration.

They’d just made a significant investment redesigning their bar, inspired by the iconic British photographer, Terence Donovan, which would house the largest private collection of his work. In turn, they’d just overhauled their restaurant, inviting Heinz Beck, a leading michelin-star chef to lead their kitchen.

Elegant gold leaf signage: the perfect match for a charismatic historical hotel

In response to this brief, we worked directly with Brown’s management and design team to create the perfect signage solution for them.

In collaboration, we designed discrete, handcrafted projecting signs using gold leaf script. This complemented the building’s architecture and wrought-iron detailing.

Made with traditional City and Guild’s approved hand sign-writing methods and durable natural materials, this authentic signage met the brief.


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