Creating the exterior signage for a leading Mayfair art gallery

Beaux Arts is an art gallery located on Maddox Street in Mayfair, London. The gallery is recognised for exhibiting some of the leading artists of the Modern British era, including John Bellany, Lynn Chadwick, Patrick Heron, Roger Hilton, Peter Lanyon and John Piper.

Beau Arts is owned by Reg and Patricia Singh, who opened their first gallery in St Ives in 1971. Representing many of celebrated from the St Ives School, they went on to open Beaux Arts Bath in 1979. Many of these artists’ work now form the gallery’s core inventory of Modern British art.

Opening a new gallery on Mayfair’s premier Maddox Street

Opening their Maddox Street gallery in 2014, Beaux Arts invited JFK to supply its fascia signage. Located on one of London’s most prestigious retail streets, as well as the area being home to some of the most prestigious art galleries in the world, Beaux Arts’ briefed the signage to be understated, tasteful and to reflect their highly discerning client base.

Built up stainless steel lettering

In light of this, we worked closely with Beaux Arts’ branding consultant to produce a modern and sophisticated hanging sign. To do this, we used raised stainless steel lettering on a matt arcylic board, hanged from a simple metal frame.