Crafting bespoke artisan signage for an international French arts and culture brand
Assouline is a luxury book publisher that produces beautifully bound limited edition books on art, culture and lifestyle.
Launch in 1994 by Prosper and Martine Assouline, Assouline published its first book series, the Memoire collection, which focussed on iconic individuals in the arts, which went on to sell 500,000 copies. Since then, Assouline has partnered with top fashion brands to create special edition books including Chanel, Dior, Coach and Valentino. In 2011 Prosper Assouline was awarded the Chevalier des Arts et des Lettres from the French Ministry of Culture for his work in publishing.
From starting in the basement of a Paris apartment, Assouline has expanded to become an international publisher with premises in New York, Venice, Geneva, Istanbul, and London.
The launch of flagship London store in charming historical building
In October 2014, to celebrate its 20th anniversary, Assouline launched its London flagship store, Maison Assouline, in a fully redesigned and refurbished Edward Lutyens building. As well as selling a curated range of beautiful Assouline books and furnishings, it also houses the Swan bar, Assouline’s elegant cafe and cocktail bar.
As Assouline had created a shine to art and culture, they briefed us that it was vital that the fascia signage matched the quality of the store’s interior.
Bespoke handcrafted signage using the finest traditional materials
In light of this, we worked in close partnership with Assouline to create a series of bespoke, handcrafted signage that really reflects the Maison Assouline’s luxuriousness. Specifically, this we designed and crafted an intricate gold leaf projecting sign on mahogany wood, held with a decorative cast iron frame. This was supplemented by a patinated bronze built up laser-cut lettering sign applied direct on the historical brickwork.
It was an absolute pleasure to work with an international luxury brand, who are key international trendsetters for style, art and culture.
