Creating the feature neon signage for a nail brand set in Topshop’s flagship store

Cheeky is a premium nail bar based in the beauty area of Topshop’s flagship store on Oxford Street. It was created by the founders of Cowshed, a leading UK-based beauty spa and product range stocked by Soho House, one of the most exciting hotel groups in the world.

Electric pink neon

Taking residence at Topshop in late 2016, Soho House’s management team contacted JFK to provide the feature signage for their beautiful new parlour. To do this, we worked closely with Soho House’s in-house design team, and Topshop Oxford’s Street’s merchandise team, to create a beautiful pink neon sign, completely in line with Cheeky’s brand guidelines.

We’re thrilled to be involved in this exciting brand collaboration.