Creating the signage for one of Central London’s most stylish speciality cafes
The Watch House is a group of award winning speciality cafes in Central London. Established in 2014 on London’s foodie haven Bermondsey Street, they now have three sites.
Unique cafes that breathe new life into historical London
The Watch House was founded on the simple but powerful idea of creating beautiful and unique spaces to enjoy great coffee and food. All of The Watch House’s coffee shops are intentionally unique, designed to highlight the building’s history and local community.
In early 2017, The Watch House opened their second cafe in the historical Shad Thames area of Tower Bridge. An absolute beauty, the cafe’s design draws inspiration from the site’s former life as a spice factory, and the River Thames’ local merchant history.
Natural, historically sensitive signage
To finish off the site, The Watch House’s founder, Roland Horne, came to us to create a suite of signage for it. For such a jaw-dropping restoration, this was a big responsibility: a challenge we embraced. Working closely with The Watch House’s branding agency, Marmalade, we created a series of signs using bronze and wood. These high quality natural materials fitted seamlessly with both the cafe’s design and its historical setting. We’re very proud to work with such a unique coffee brand and help to breathe new life into beautiful historical London architecture.